In the early days of the internet, a company’s website needed no more than a simple HTML page with a nice background and some contact information. But times have changed. These days, a company’s website might be the basis for their entire business. It goes without saying, then, that a well-designed website is crucial for modern businesses.
But there’s more to it than bold headers and flashy backgrounds. One of the most important aspects of web design is the user experience, also known as UX. Great UX makes for sites that are not only aesthetically pleasing, but functional and easy to use. This increases traffic, as well as encourages visitors to return at a later date. Nobody likes using a site that’s slow, confusing, or bogged down with ads.